Comparison chart of e-commerce (online shopping) websites in India

Since the onset of online marketing in India, the rise of e-commerce websites has been exceptional.

It is said that 15 % of Indian population now prefers online shopping to the tedious process of physical shopping at retail stores.

Also, the amount of discounts availed while shopping online far exceeds the age old storefront shopping.

We list below few of the most famous online shopping websites in India:

Flipkart versus Snapdeal versus Amazon versus HomeShop18

Website Electronics(1 – Best) Clothes/Fashion(1 – Best) Home Décor(1 – Best) Discounts(1 – Best)
Flipkart 1 2 5 3
Snapdeal 3 3 3 1
Jabong NA 1 6 4
HomeShop18 4 5 4 5
Amazon 2 4 4 2
Pepperfry NA NA 2 1.2
Fabfurnish NA NA 1 1.1


Website Return schemes Customer service Website traffic ranking in India (Alexa) Our overall verdict among big 4
Flipkart 4/5 4/5 6 1
Snapdeal 3.5/5 3.5/5 15 3
Jabong 4/5 4/5 12  
HomeShop18 2/5 3.5/5 114 4
Amazon 3.5/5 4/5 11 2
Pepperfry 2/5 3/5 344  
Fabfurnish 2/5 3/5 245  

Please note that websites with consumer to consumer sales service have been excluded.

Yebhi very recently became a product aggregator working with Flipkart, Jabong, Myntra and other online brands. It is hence excluded from above list.

Overall, Flipkart, Amazon and Snapdeal are definitely ruling the e-commerce seen as of now while Jabong is settling down as a major online fashion store.
Flipkart’s mobile app is also the most used among the three big shots.

We hope the above comparison could help you in one way or the other with this more convenient mode of shopping.

Feedback/comments invited.

Disclaimer: Comparisons made above are solely based on personal experiences with no intention of maligning any organization/product offering. Others are free to raise their counter views for readers benefit.


Last Updated on April 8, 2015 by Go4Reviews

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7 thoughts on “Comparison chart of e-commerce (online shopping) websites in India

  • April 17, 2019 at 2:30 pm

    I bought home decors on Jabong and price is huge. I searched for Jabong offers and found coupons from saveplus. You can use coupons while purchasing.

  • Pingback: Flipkart – The best way to find product reviews | Reviews Suggestions and Utilities

  • September 20, 2014 at 7:15 pm

    Interesting comparison. So, which is best for women/man accessories as per you.

    • September 20, 2014 at 7:27 pm

      Flipkart, Jabong, Amazon. What is important is the seller. If seller is WSRetail, go for flipkart without a second thought.

  • September 18, 2014 at 5:53 pm

    Excellent comparison

    • September 19, 2014 at 11:21 am


  • September 14, 2014 at 6:47 pm

    I have my own website that does consumer reviews. plz mail me if you are interested in reviewing there.

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